Zig-Zag is a well-known brand within the cannabis industry, primarily recognized for its rolling papers. Founded in 1894, the brand has established itself as a staple in smoking accessories, producing a range of products including rolling papers, cones, hemp wraps, and other accessories. Zig-Zag is a part of Turning Point Brands, which saw substantial growth in its Zig-Zag rolling papers segment, accounting for nearly 47% of the company's total net sales in Q3 2024. The brand is known for its diverse product offerings, including options like ultra-thin papers, organic hemp wraps, and terpene-infused hemp cones. Zig-Zag emphasizes providing a smooth smoking experience through its carefully crafted paper products​.